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Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

24/7 REAL MEDIA DUMPS STAKE IN IPROMOTIONS 24/7 Real Media, New York City, has sold all but a minority interest in iPromotions, Inc. to a group of private

The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

The examples keep piling up: This month we profile yet another company that begins its marketing strategy by mapping out the role promotions will play.

Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone’s favorite tax

Managing client projects is one of the most important parts of your business. Your profitability will live and die based on your firm’s ability to deliver

If you work anywhere in the direct marketing industry, chances are you’ve gotten an earful from friends and family about our fine business on many occasions.