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Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

A Canadian man has been sentenced to 10 years in prison on charges of conspiracy and mail fraud in connection with a telemarketing scheme he operated

Re: Court Restricts Junk Faxes (Letters to the Editor, Direct Newsline, March 25) I feel a compelling need to respond to Fred Hahn’s letter in particular

R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility, and other locations. The move by

The Treasury Department could take some of the fizz out of the “malternatives” segment by seeking to reclassify the beverages as spirits rather than beer,

Promotion spending exceeded advertising spending last year with $233.7 billion spent on consumer promotion compared to $211.7 billion on ad expenditures,

Like Bob Stone, who paid tribute to her on video during the recent Caples Awards ceremony, I can’t remember my first meeting with Andi Emerson. But I

The move by the Direct Marketing Club of New York to become a chapter of the Direct Marketing Association is on hold for at least for another month. There

A marketer who allegedly deceived consumers in Web advertisements for investment training courses has a consent decree settling Federal Trade Commission

A CALL CENTER IN THE SAN FERNANDO VALLEY, March 24—Anyone calling my extension at Direct recently would have heard a message stating that I was on vacation.