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Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices

The Federal Trade Commission has granted a Direct Marketing Association petition and extended the implementation date for the abandoned-call provision

Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing

New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney

Last issue, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct marketing

Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an

In my last column, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct

Martha Stewart Living Omnimedia Inc. reported a net loss of $2 million for the fourth quarter, off 134% from net income of $5.7 million the year before.

Large marketers can increase their reach by shifting dollars originally spent on television to the Internet, a study by DoubleClick has revealed. The

Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self service can