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The New York Times has reduced its use of vertical response lists in favor of compiled files in an effort to increase its home-delivery subscription sales.

New England Business Service Inc. reported a net loss of $5.7 million for its fourth quarter, down from net income of $6.6 million last year. The Groton,

Forget neural networks—the best thing that has ever happened to direct marketers is the Web. Insane? Not to Arthur Hughes, vice president for business

Gruppo, Levey & Co., a boutique investment bank focused on the direct marketing and specialty retail industries, has entered into a strategic alliance

There’s always coupons, P-O-P displays, sponsorships and other promotions. But one company took it a little farther last weekend, sending “streakers”

Quebecor World plans $26 million in new restructuring initiatives that will result in the elimination of approximately 1,000 jobs. The Montreal-based

While sales in the catalog channel declined, domestic e-commerce sales grew by 16% in the second quarter for Office Depot. Total company sales for the

As part of a companywide consolidation effort, Spiegel Inc. will close a Rapid City, SD customer contact center that employs 240 and a Newport News, VA

The Direct Marketing Association plans to request clarification on several aspects of the pending telemarketing regulations once the new requirements

“I am so frustrated at work,” Peter moaned to his wife. “The only time I hear from my boss is when there is a major problem. Would it kill him to give