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American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people

Companies today try carefully to balance their desire for more customer information with the need to respect consumer privacy. To increase the capture

A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the

CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting

Within the first four hours of open registration for the federal do-not-call list, 375,000 people had signed up — a rate of roughly 25 registrations

The country’s largest theater chain has refused to play Lara Croft Tomb Raider: The Cradle of Life in 47 of its theaters after a fall out with the distributor,

Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting

The American Bible Society is testing premiums and other involvement devices to help attract a younger group of donors to its Bible-a-Month Club. Bob

Online banking would be much more popular if banks measured and managed customer satisfaction, said a new study. Online customers are slightly less satisfied

(Direct)In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break