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If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its

While the bulk of this report deals with reaching direct marketing customers more effectively, I thought I’d take a look at the so-called non-responders.

We’ve always known it. Direct marketing purchasers are smarter, happier, kinder and more physically fit than everyone else. And they have the best marriages.

Economist John Kenneth Galbraith was once asked if the economy was going to go up or down. he replied, but not right away. A survey Bob Castle sent out

THE TIME IS NOW Among the many ways of connecting with consumers, direct marketing is unique. While the challenges of the emerging marketplace are disruptive

In 1939, Robert R. Wechsler was a 26-year-old print salesman for promotion agency Einson-Freeman when he called on Philip Liebmann, the president of Liebmann

Recently we earned the opportunity to function as a brand’s agency for one of our clients a multi-billion dollar, multi-national corporation. Interestingly,

Integrated marketing firm Vertis Inc. posted net sales of $377.3 million for the second quarter ended June 30, 7.7% below prior year’s quarter. For the

RJ. Reynolds blamed increased promotion spending, such as discounting at retail, and lower volume for a 67% drop in net income to $70 million for the

Direct marketing purchasers are smarter, happier, kinder and more physically fit than everyone else. And they have the best marriages. They are also the