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The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That’s happening on its own.

Broadcast networks brought in a record $9.3 billion at this year’s upfront, the annual spring selling period when the six nets present their fall lineups

To take a quick humor break from your busy day, just click on Web sites like newsoftheweird.com or Yahoo’s Oddly Enough news page. You’ll find stories

When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime

THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

Earlier in this series, we discussed precautions that can and should be taken to avoid the pitfalls of online promotions (PROMO May and June). But suppose

Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other

Hello, is this Her-shell Loomis? Only because I’m in my Laboratory Mode did I answer with a semblance of civility the unprepared callerand the unprepared