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America Online Latin America Inc. reported a net loss of $29.9 million for the second quarter, a 33% improvement over a net loss of $44.6 million last

Mail-Well Inc. announced a net loss of $2.3 million for the second quarter ended June 30. Sales for the second quarter were $408 million. For the six

Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.

WHEN PEPSI CHALLENGED Coke to a taste test in malls two decades ago, and then publicized the results, few in the U.S. market called foul. But sensibilities

If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its

While the bulk of this report deals with reaching direct marketing customers more effectively, I thought I’d take a look at the so-called non-responders.

We’ve always known it. Direct marketing purchasers are smarter, happier, kinder and more physically fit than everyone else. And they have the best marriages.

Economist John Kenneth Galbraith was once asked if the economy was going to go up or down. he replied, but not right away. A survey Bob Castle sent out

THE TIME IS NOW Among the many ways of connecting with consumers, direct marketing is unique. While the challenges of the emerging marketplace are disruptive

In 1939, Robert R. Wechsler was a 26-year-old print salesman for promotion agency Einson-Freeman when he called on Philip Liebmann, the president of Liebmann