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Recently we earned the opportunity to function as a brand’s agency for one of our clients a multi-billion dollar, multi-national corporation. Interestingly,

Integrated marketing firm Vertis Inc. posted net sales of $377.3 million for the second quarter ended June 30, 7.7% below prior year’s quarter. For the

RJ. Reynolds blamed increased promotion spending, such as discounting at retail, and lower volume for a 67% drop in net income to $70 million for the

Direct marketing purchasers are smarter, happier, kinder and more physically fit than everyone else. And they have the best marriages. They are also the

The New York Times has reduced its use of vertical response lists in favor of compiled files in an effort to increase its home-delivery subscription sales.

New England Business Service Inc. reported a net loss of $5.7 million for its fourth quarter, down from net income of $6.6 million last year. The Groton,

Forget neural networks—the best thing that has ever happened to direct marketers is the Web. Insane? Not to Arthur Hughes, vice president for business

Gruppo, Levey & Co., a boutique investment bank focused on the direct marketing and specialty retail industries, has entered into a strategic alliance

There’s always coupons, P-O-P displays, sponsorships and other promotions. But one company took it a little farther last weekend, sending “streakers”

Quebecor World plans $26 million in new restructuring initiatives that will result in the elimination of approximately 1,000 jobs. The Montreal-based