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Grey Global Group last week entered a joint venture with food broker Crossmark to merge Grey’s promotion agency, J. Brown/LMC Group, with Crossmark’s

(Catalog Age) Shop.org, the online marketing unit of the National Retail Federation (NFR), says online sales will come in at between $96 billion to $100

Although Jerry Lewis is often recognized as the face of the Muscular Dystrophy Association (MDA) as a result of his annual Labor Day telethon, the celebrity spokesperson for a recent mailing to the Spanish-language market is Don Francisco, host of Univision’s variety show Sabado Gigante.

Affiliate Marketing has transformed businesses radically via online affiliations between web sites or networks of web sites.

The San Francisco Symphony has tapped Kintera Inc. to expand its electronic marketing and develop its patron base. “Choosing Kintera as our new technology

Affiliate Marketing helps promote business online through affiliations. Affiliates are actually web sites or networks of web sites that direct traffic or potential customers to a particular merchant web site/ network that sells a product/service online.

Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

It was a mixed crowd at the Promotion Marketing Association’s annual Law Conference in December about equal thirds in-house counsel, outside counsel,

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths: