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Not long ago, most major promotion agencies were independent. Today, with both the demand for integration and group ownership of agencies, many promotion

This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.

Health Spa in a Box released its newest and largest catalog in September. The eight-page, full-color effort was produced for $5,000 a figure that would

Industry groups supported a General Accounting Office position recommending Congress repeal part of a new law affecting the U.S. Postal Service. The part

10 catalogers mailing9 brokers counting8 data managers segmenting7 creatives designing6 Webmasters programming5 columnists filling space!4 media buyers

To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune

: We here in the Windy City are honored and impressed by your reference

The Direct Marketing Association, fearful that some of its members are headed for legal problems, has asked the Federal Communication Commission to hold

(Catalog Age) How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily,

Staples Inc. generated $3.5 billion in third-quarter sales, up 13% from $3.1 billion in third-quarter 2002. The company