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Verizon Sponsors SEM Trade Association
Verizon Information Services, publisher of Internet shopping directory Superpages.com, has joined the fledging Search Engine Marketing Professional Organization
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Agencies
Slouching to Divadom
With Martha Stewart headed toward crinoline-trimmed orange jump-suits, the direct marketing industry faces a vacuum of diva figures. True, there will
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Agencies
Why Mail? Why Not!
Is mail still worth the investment? That’s a question more and more advertisers and marketers are asking themselves lately. Given the variety of ways
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Agencies
Draft, DDB Win Top Tempo Awards
Draft and DDB took top honors last month at the Chicago Association of Direct Marketing’s Tempo Awards. Seventy-five awards in 15 categories were presented
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Agencies
Land Rover’s Marketing Gets a Lift
When Land Rover rolls out new models this fall, it will have a relational database in place for robust marketing support. The all-terrain vehicle maker’s
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Trends Report: Desktop Publishing, a Conversation with 180 Solutions
The desktop space has been a battleground between advertisers, publishers and affiliates in the online marketing industry for years.
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Mail Stream: A Report on Incoming Direct Mail
The “Foul Weather Gear Experts” Team One Newport recently expanded with the first women’s edition of its specialty catalog. Nature fundraiser The Ocean Conservancy has updated its 6″ x 9″ package, unveiling new copy and a more realistic look.
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McDonald’s CEO Undergoes Successful Surgery
Charlie Bell, who was appointed McDonald’s President-CEO last month after the sudden death of CEO James Cantalupo, was diagnosed with colorectal cancer
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YP Reports Income and Revenue Gains
YP Corp. reported net income of $3.3 million for the first quarter, up 123% from $1.5 million last year. The Mesa, AZ Internet Yellow Pages publisher
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Phishing Attacks Growing, Says Survey
Phishing attacks by hackers against online consumers have become so widespread that an estimated 57 million Americans likely have received these fraudulent