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Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

No more is the digital world a place where consumers have to be, but rather a space that they love to be in.

If you’re a marketer or webmaster who has yet to dig into what schemas are, you could be missing out on clicks and other benefits. Schemas are HTML tags that webmasters can use to mark up their pages in special ways recognized by major search engines. “On-page markup enables search engines to understand the information […]

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

By Gary Brooks, CMO of Cortera

B2B marketers have a tremendously difficult challenge. CEOs are continually expecting CMOs and VPs of marketing to provide more leads that are more sales-ready than those they have previously delivered. Yet most of these marketers have to deliver these results with the same or fewer resources.

If you’ve ever stumbled upon one of those painfully fake news websites peddling health supplements and weight-loss products with the help of an attractive anchorwoman and wondered how anyone could get away with such a flagrantly distasteful tactic, you’ll be happy to know that the FTC has punished deceptive marketers behind such schemes. In two […]

Facebook is reportedly developing a location-tracking mobile app, which the company is aiming to release by mid-March. The app will track the location of users to help users see which of their friends is nearby. If that’s not creepy enough, how’s this: the app would run even when the app is closed on a smartphone. […]

Chili’s gets targeting right, with a personalized email that hits all the right notes.

Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.

Facebook is set to announce its fourth-quarter and full-year results at 5 p.m. EST today. Analyst estimates compiled by Bloomberg point to revenue hitting $1.52 billion in the fourth quarter. Mobile advertising is expected to account for 24 percent of that number, up from 14 percent in the prior quarter, according to Topeka Capital Markets […]