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Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.

Tech – from smartphones to social media – is impacting news coverage. Amir Efrati, newly-named Executive Editor of business and technology news site The Information, offers his insights on the shift in news focus, and the “ad machines” that have forced the contraction of local news.   How do you expect news coverage to change […]

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

By Rachel Stockman, President, Law&Crime Law&Crime is relatively new to the production world, but in short order has seen success of its production arm on both linear TV with shows like Court Cam on A&E, and on streaming. We are also now launching our first syndicated daily show Law&Crime Daily across the country. Our successes, […]

Coinciding with the launch of a new Penthera white paper, Candace Bryan offers insights into the build-or-buy download conversation. The average OTT viewer spends over 100 minutes in OTT apps across a variety of devices each day—CTVs, laptops, and smartphones and tablets. As the list of OTT providers grows ever longer and the industry more […]

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.

Four new strategies to consider when reallocating budgets during COVID times.

Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.