Search Results for: research
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Agencies
For many years now, catalogers and other mailers have been looking for inexpensive ways to reach large target audiences with exactly the materials they want to receive, in keeping with the increased movement toward one-to-one marketing. This still isn’t q
Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase
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Agencies
Forrester Predicts Online Ad Boom
Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,
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Online Retail to Reach $184 Billion by 2004, Says Forrester
A new report from Forrester Research Inc., Cambridge, MA, estimates that more than 17 million households will shop online by year’s end. U.S. online retail
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E-Commerce Spending to Top $12 Billion Over Holidays
Worldwide electronic commerce expenditures this holiday season will surpass $12.2 billion up from $4.5 billion during the 1998 holiday season, according
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DIRECT Listline
The NetExec@Work This 400,000-name list of active Web principals is now managed by 21st Century Marketing. The file is created and maintained by the Network
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Net Shopping Grows 35% As Unique Visitors Increase
More than 63 million individuals visited the Internet in Aug. 1999, up 11.5% from 56.6 million a year earlier, according to a new study. The biggest activity
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FTC Plans a Hard Look at Telephone Sales Rule
The Federal Trade Commission, concerned over reports that telemarketers are failing to honor consumer opt-out requests, will reexamine its Telemarketing
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Federal Panel Throws Internet Tax Question to States
A government panel studying whether Internet sales should be taxed is so divided over the issue that it’s now turning to the states for help in solving
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NetCreations Announces IPO
NetCreations, New York, will sell 3.3 million shares in an initial public offering. The shares are expected to initially be offered for between $10-$12
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Studies Show Consumers Against Taxing Internet Sales
A pair of studies released Tuesday found a majority of Americans oppose taxing Internet sales even if it means their state and local governments stand