Search Results for: research

A smaller number of players are competing for a larger amount of revenues in the call center outsourcing market, according to a new study by market researcher

Americans read or scan more than 88% of all advertising mail delivered to their homes and–after reading the catalog or advertisement–14.3% to 18.1%

Corfacts, Inc., Freehold, NJ has purchased the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. Details

Lisa Delpy began hearing from former students of her sports management class at George Washington University soon after reports on the Olympic scandal

Look in any wallet or purse these days and there’s a real good chance a pre-paid phonecard is tucked inside. How good? According to Boston-based consulting

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

When Mead Johnson Nutritional began a direct mail program for its Enfamil brand in 1992, it sent mostly coupons to the nation’s four million new mothers.

What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

MAYBE IT’S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,

YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.