Search Results for: research
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Short Cuts
Focus Direct Inc., San Antonio, Texas, has sold its O’Connor Road Fulfillment Center to Delivery & Communications Inc. (DELCOM). The sale is part of the
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Teleservices bureau Convergys Corp., based in Cincinnati, plans to open a call center in Clarksville, TN, creating nearly 1,000 new jobs and building
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The M/A/R/C Group Reports 4Q Loss
The M/A/R/C Group, Irving, TX, reported a net loss of $513,000 on revenue of $21.3 million for the fourth quarter ended December 31, 1999, compared with
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Short Cuts
R.H. Donnelley Corp. and InfoSpace.com announced an agreement to create and market Internet yellow pages advertising for the Las Vegas market. Under the
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Online Banner Ads Have Same Impact As TV Spots: Study
Online banner advertisements are as effective as television commercials in their ability to significantly increase consumer awareness of brands, said
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Corfacts to Purchase Outbound Telemarketer Advanced Marketing
Corfacts, Inc., Freehold, NJ, will purchase the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. The company
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Census Bureau to Track Separate Online Sales
In acknowledgement of the growth of Internet marketing, the Commerce Department said Friday that it will start publishing separate figures for online
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Question: Are consumers more cynical and less likely to be inspired by a cause-related promotion?
Consumers look at cause-related promotions with the same cynicism that applies to any form of marketing. If they like the execution, they will like the
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Advice from the inside
Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country
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Fueling Up
The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.