Search Results for: research

  • Short Cuts

    Focus Direct Inc., San Antonio, Texas, has sold its O’Connor Road Fulfillment Center to Delivery & Communications Inc. (DELCOM). The sale is part of the

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  • Short Cuts

    Teleservices bureau Convergys Corp., based in Cincinnati, plans to open a call center in Clarksville, TN, creating nearly 1,000 new jobs and building

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  • The M/A/R/C Group Reports 4Q Loss

    The M/A/R/C Group, Irving, TX, reported a net loss of $513,000 on revenue of $21.3 million for the fourth quarter ended December 31, 1999, compared with

  • Short Cuts

    R.H. Donnelley Corp. and InfoSpace.com announced an agreement to create and market Internet yellow pages advertising for the Las Vegas market. Under the

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  • Online Banner Ads Have Same Impact As TV Spots: Study

    Online banner advertisements are as effective as television commercials in their ability to significantly increase consumer awareness of brands, said

  • Corfacts to Purchase Outbound Telemarketer Advanced Marketing

    Corfacts, Inc., Freehold, NJ, will purchase the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. The company

  • Census Bureau to Track Separate Online Sales

    In acknowledgement of the growth of Internet marketing, the Commerce Department said Friday that it will start publishing separate figures for online

  • Question: Are consumers more cynical and less likely to be inspired by a cause-related promotion?

    Consumers look at cause-related promotions with the same cynicism that applies to any form of marketing. If they like the execution, they will like the

  • Advice from the inside

    Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country

  • Fueling Up

    The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.