Search Results for: research
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Agencies
GMHC Mailing Draws Fire
A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization
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Agencies
Millard Interactive Bows
Millard Group Inc., Peterborough, NH, has launched Millard Interactive, an Internet division.In addition to e-mail list brokerage, services include helping
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Live From New York: Panel Presents Online Subscription ‘Best Practices’
Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions
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Short Cuts
Shares of Juno Online Services Inc.’s initial public offering closed yesterday at 11 5/8, down by 1 3/8 from its opening price of $13. The firm intends
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Live From Chicago: Online Catalog Sales Projected to Hit $11B in 1999
Online catalog sales are expected to hit $11 billion this year — and surge to $84 billion annually by 2004.These were some of the preliminary findings
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Chemdex Signs on University of California, San Francisco
Chemdex Corp., Palo Alto, CA, which sells scientific supplies over the Internet, has signed a contract with the University of California, San Francisco
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Acxiom, Abacus Direct in Alliance, SmartBase Phaseout Begun
Acxiom Corporation, and Abacus Direct have formed a multi-year strategic partnership aimed at generating new products for customers of selected vertical
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Short Cuts
Darwin Digital, a digital marketing company of Saatchi & Saatchi, New York, has launched a media services division, Darwin Digital Media Services, and
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Penton Media Acquires Jon Peddie Associates
Penton Media, Inc., Cleveland, has acquired Jon Peddie Associates, Tiburon, CA. JPA is an information company that conducts research, publishes market
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Male Impotency Cure DMers Settle Action With FTC
The American Urological Corp. and six interrelated companies have agreed to pay $18.5 million to the Federal Trade Commission to resolve a lawsuit against