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What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

MAYBE IT’S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,

YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.

THIS PAST holiday season more people made gift purchases over the Internet than ever before, bringing package deliverers record volumes of new business.According

FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these

Most shoppers visit drug stores at least once a week whether they’re eight or 80 years old, according to retail surveys conducted by Meyers Research,

Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could

Carl Nichols named president at Einson Freeman, Inc., Paramus, NJ.Neal Vitale named president and chief executive officer at Aspen Marketing Group, Evergreen,

DraftWorldwide, Chicago, hired Lynne Bartos as senior vice president, strategic planning and research, and Naomi Keller as vice president, group account

A research study on the current practices of the hottest online stores concludes that Web shops should get back to basics and apply more of the traditional