Search Results for: research
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Agencies
Retail Review
FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,”
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Agencies
Making the Most of a Painful Mistake
IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to
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Agencies
Entering the Orderzone
HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes
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Agencies
Hockey Fans
HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone
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HCFA to Collect Medicare Patient Data While Senate Seeks Privacy Protections
Legislation seeking to tighten personal medical information privacy was introduced Wednesday in the Senate. Meanwhile, the Health Care Financing Administration
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IDC Predicts Growth in Call Center Outsourcing Market
A smaller number of players are competing for a larger amount of revenues in the call center outsourcing market, according to a new study by market researcher
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USPS Says Americans Like Direct Mail
Americans read or scan more than 88% of all advertising mail delivered to their homes and–after reading the catalog or advertisement–14.3% to 18.1%
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Corfacts Purchases Advanced Marketing
Corfacts, Inc., Freehold, NJ has purchased the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. Details
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Torched Values?
Lisa Delpy began hearing from former students of her sports management class at George Washington University soon after reports on the Olympic scandal
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Talking Back
Look in any wallet or purse these days and there’s a real good chance a pre-paid phonecard is tucked inside. How good? According to Boston-based consulting