Search Results for: research

1. DRAFTWORLDWIDE, INC. 633 North St. Clair Street Chicago, IL 61611Telephone: 312-944-3500;Fax: 312-944-3566CEO: Howard DraftOffices: New York City,

No court date has been set for R.J. Reynolds’ antitrust suit against Philip Morris, but the case is gaining momentum. Brown & Williamson and Lorillard

A similar open-book policy for employees could be one of the keys to Upshot’s ability to attract and keep more than 100 new people over the past two years.

Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data

It’s a good time for the promotion business.It’s a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line

Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

“Six hours of merchandising wiped out in five minutes,” said a fatigued Toys R Us employee in Norwalk, CT, as he restocked Lego toys in the new Star Wars:

Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

POG promoter rolls Fingerboards.For promotion pro Brian Theriot, successful market research doesn’t leave the living room.In 1992, after his five-year-old

Visa USA researched avid football fans – such as those who buy $3 billion a year in licensed NFL merchandise – in plotting 1999-2000 marketing for its