Search Results for: research

  • Big Companies Do Better On The Web

    National merchants will dominate e-commerce, possibly accounting for close to 95% of all Internet retailing by 2003, according to a report from Forrester

  • Marketing Master and DM Fan David Ogilvy Dies

    David Ogilvy, the legendary marketing master, died yesterday, at his home in Touffou, France. He was 88.Although best known in the world of general advertising,

  • Polk Appoints Three VPs

    The Polk Co. has appointed three vice presidents. John Kallassy has been appointed vice president of product management and analytic consulting in the

  • Online Shopping Surges, But Teens Aren’t Buying It

    Revenue from e-commerce will top $36 billion by the end of the year, more than doubling the $14.9 billion earned in 1998. The shopping spree, however,

  • The Urge To Merge Is Up In DM

    The Winterberry Group LLC, a direct marketing industry research company, released the first edition of Direct Marketing Services Industry Mergers and

  • Nearly Half Of Online Shoppers Read E-Newspapers

    Nearly half of online shoppers are online-newspaper readers, according to a Newspaper Association of America study of online usage.The survey found that

  • Who’s Really Behind Those FosterGrants?

    REBUILDING A BRAND TAKES FOCUS, PERSEverance, and the right mix of old andnew. We’re contemporizing FosterGrant through “inside-out marketing,”merchandising,

  • Procter’s Gamble

    When a major retail chain invited Procter & Gamble’s Jim Bechtold to visitits top execs, there were about 10 men in the room – and one woman. Theywanted

  • Denny’s Diner Back to the Future

    Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores

  • And Plenty of Sizzle

    When Hasbro, Inc., Pawtucket, RI, went shopping for a kiosk to promoteproducts, it found help was just an EconoTouch away.The EconoTouch System built