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First Call Corp., a Thomson Financial company, has launched First Call’s Historical Database. This file contains earnings estimates on U.S. and Canadian

Dun & Bradstreet’s largest shareholder, Chicago-based Harris Associates L.P., has challenged D&B to take steps to maximize shareholder value, possibly

Prescription drug marketers have spent $1.4 billion on ads annually since a 1997 FDA law change that opened the airwaves. Now, drug companies can gauge

Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace’s most enduring

The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

Jay Farrell sees Davidson Marketing competing on an equal footing with the largest promo agencies and marketing conglomerates now that the 20-year-old

Miller Brewing Co. restructured its sales and marketing division in July and abruptly replaced its ad agencies two weeks later in an effort to regain

All sports bra jokes aside, winning the FIFA Women’s World Cup should give the U.S. national soccer team greater support than it has ever had before.

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing