Search Results for: research

We encountered an agency dream-come-true when Parmalat asked us to help it launch a new premium cookie and to assist in the product’s conception.Our first

Radio powerhouses Clear Channel Communications and AMFM Inc. (formerly Chancellor Media) announced a $56 billion merger that creates a true giant in the

Sports sponsorships are not privileges bestowed upon suppliant brands by benevolent leagues and franchises. They are marketing strategies that must be

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That’s a lot of

As part of an effort to become a more customer focused one-to-one company, General Motors is uniting its vast online holdings under a centrally integrated

Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over

Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer

When publishers go digging for gold on their magazines’ expire lists, a little database intelligence can help make the excavation worthwhile.At Conde

Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.