Search Results for: research

Nearly 90% of mail posted within Europe reaches its destination within three days–which beats a target of 85% delivery set by the European Commission,

B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,

The Internet has gone to seed.And so have a whole host of farming suppliers, in what developers and marketers of the new DirectAg.com Web site claim to

Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.

As the popularity and profile of direct marketing increases, so too does the scrutiny it comes under.That’s why Connie LaMotta has left her post as the

Direct marketers as a group foresee 150% growth in online revenue this year, compared with 100% for other online marketers, according to a research study

The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified

Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase

Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,