Search Results for: research

Blame it on Jar Jar. Some moviegoers hated the character because it came uncomfortably close to being a racial stereotype. Others hated the digitally

Here’s the figure, in case you haven’t seen it in a while: 70 percent of brand decisions are made at the point of purchase.Here’s one you may not have

Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

New Line Cinema apparently didn’t exhaust all tie-in possibilities with the prodigious marketing campaign that accompanied the theatrical release of Austin

Connecticut’s attorney general urged consumers to turn down a proposed class-action settlement offered by Publishers Clearing House, Inc., Port Washington,

The stunt is old-hat by now: An e-mail chain letter posing as “market research” promises money, software, or free products to those who pass it on (September

Hallmark Cards has set a new marketing team as part of its plan to triple sales to $12 billion by 2010. The greeting card giant will expand into five

Transforming the United States Postal Service into a marketing power, Azeez Jaffer unleashes direct mail, kids’ programs, events, cause campaigns, even

PC manufacturer Gateway Inc. is debuting a major marketing initiative to sell computers to Spanish-speaking customers in the U.S. The San Diego company

Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful