Search Results for: research

Schools could be put off-limits for marketing research. The House of Representatives is considering a bill that would prohibit schools from letting kids

Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

We encountered an agency dream-come-true when Parmalat asked us to help it launch a new premium cookie and to assist in the product’s conception.Our first

Radio powerhouses Clear Channel Communications and AMFM Inc. (formerly Chancellor Media) announced a $56 billion merger that creates a true giant in the

Sports sponsorships are not privileges bestowed upon suppliant brands by benevolent leagues and franchises. They are marketing strategies that must be

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That’s a lot of

As part of an effort to become a more customer focused one-to-one company, General Motors is uniting its vast online holdings under a centrally integrated

Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over

Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer