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Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

In an effort to build its domestic business by 20% this year, biotech product cataloger ISC Bioexpress is breaking out 11 specifically targeted catalogs

If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value

The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through

Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising

Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

To keep fulfilling its mission to help people living in some of the country’s poorest and most underdeveloped regions, the Christian Appalachian Project

Market research firm BAIGlobal Inc., Tarrytown, NY, has launched a service that features on a Web site thousands of images of actual credit card mail

Of the nearly $13 billion in taxable retail goods sold online in 1999 in the U.S., only 20% was taxed by the states.According to a study by Forrester