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independent insurance sellers have a new tool at their disposal. Arrowhead General Insurance Agency, San Diego, has launched an online direct marketing

We’ve cried a collective “Oh no!” at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing

Sure, that young upstart the Internet came into the ring swinging. But direct mail isn’t down for the count – yet.Online DM sales are expected to reach

Three top Columbia House executives were scheduled to leave the company at the end of December, according to a spokesperson. They include Sharon Kuroki,

..is another man’s “pop-culture archive.” In Alex Shear’s world, branded products offer both a link to marketing’s past and a bridge to its future.You

USAData.com, New York, has forged a partnership with Dallas-based 10K Wizard. The agreement will allow USAData.com Web site visitors to access real time

Catalog browsing is favored over Internet shopping for holiday purchases according to the Pitney Bowes Holiday Shopping Study.The study found that U.S.

BizRate.com (www.bizrate.com) named Chuck Davis president and chief executive officer. He had been president of e-commerce for The Walt Disney Co.’s GO.com.PlanetFeedback

Three top Columbia House executives will leave the company at the end of the month, a spokesperson said on Friday.They include Sharon Kuroki, executive

Romano Prodi, president of the European Commission, on Wednesday unveiled far-reaching plans to transform Europe into a computer-savvy society in which