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Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling –

A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer

It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

Harte-Hanks Market Intelligence has agreed to offer technology buyer information through iMarket Inc and its business unit, zapdata.com.The data supplied

Wunderman Cato Johnson, New York, has changed its name to Impiric to reflect its new strategic direction. In addition, the agency formed the Marketing

InfoUSA.com, the Foster City, CA-based online provider of business, consumer and directory information, has teamed with Finland’s Nokia, a mobile phone

Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners

It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed