Search Results for: research

Radio networks are leading a throng of media companies elbowing their way into the promotion business. Are they providing clients with a new menu, or

Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the

Upside inside out. This past year in retailing was the crazy life. Major mergers, market shifts, banner changes, zooming numbers, swinging volumes – and

Aspen Marketing Group, Los Angeles, has purchased its first ethnic-marketing asset, Hispanic marketer Luna Bacardi Group of Santa Monica CA.The privately

As the “Global Village” grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn’t hurt.Rosie O’Donnell can draw crowds

New multiscreen megaplex theaters offering a wider selection of films and showtimes, among other diversions, are transforming moviegoers’ behavior. By

In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,

Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,

volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo

Viatical settlements are a $100 billion industry that no one wants to talk about.”It’s a little thing about death and money,” says entrepreneur Sean Strub,