Search Results for: research

Yankelovich Partners, Norwalk, CT, the well-known market research firm, will provide its clients with research data over decisionDomain, an application

They’re so cute on the soccer field, but kids are also attractive to market researchers who want to gauge their attitudes about grown-up sports.Among

Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding

Mosaic Group, Toronto, gained a foothold in the Old Sod through the acquisition of Pentagon, a Dublin, Ireland-based sales promotion and marketing services

Procter & Gamble’s Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning

Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don’t cut corners. But cost control is

A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for

Many of the thousands of students heading for spring break this month will be packing their passports. According to Mediamark Research Inc., the most

They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

There’s a savvy new couple in Tinseltown, and we don’t mean another titillating pairing of a svelte young actress and a hunky stud. This match has been