Search Results for: research
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Agencies
Double Standard
A report rating 30,000 Web sites has found some improvement in online privacy practices. But San Diego’s Enonymous.com, which produced the report, gave
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Agencies
Car Dealerships
Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet
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Agencies
BOOK REVIEWS: Two Cult Classics
It’s a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT’s very own Curmudgeon-at-Large,
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Agencies
Congress Mulls Kid Data Measure
An amendment added to a major education bill last month would require public schools to get parental consent before students could participate in education-related
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Agencies
High School Confidential
How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,
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MRM Launches Parkinson’s Campaign Tonight
McCann Relationship Marketing, New York, along with Frankfurt Balkind and DNA Studio have developed a campaign to raise awareness of Parkinson’s disease
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Live From New York: Moore, Shasho Jones Show What Catalog Customers Really, Really Want
Catalog Customers are price sensitive, cost-based incentives work, and both should figure prominently in catalog design, according to a session at Direct
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FTC Internet Proposal Draws Industry, Congressional Fire
The Federal Trade Commission’s quest to impose tough new privacy rules on the Internet has drawn heavy fire from the online industry as well as least
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Millard and ActivMedia Conduct Internet Impact Survey
For the second consecutive year, Millard Group Inc., Peterborough, NH, and ActivMedia are conducting a survey among direct marketers to determine how
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Online Research Influences Billions of Dollars Spent Offline
In 2005, consumers will spend more than $632 billion offline as a direct result of research they conducted in cyberspace, a number that dwarfs the $199