Search Results for: research

Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just

While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating

Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone

Don’t look “impiric” up in your Funk & Wagnall’s, because it’s not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,

Women are down on docs, according to the 1999 Health Confidence Survey (HCS), which measures public attitudes on healthcare. The annual report from the

Web-based promotional product suppliers are learning what it takes to service customers online and off.You can lead a horse to water, but you can’t make

Online consumers are perhaps the most scrutinized demographic group in history considering the infinite amount of research, surveys and self-proclaimed

Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it

Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer

Americans may have seen it on TV, but that doesn’t mean they want to see it again.A recent survey by St. Louis-based Aragon Consulting Group’s research