Search Results for: research
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Education Opt-In Provision Would Make Collecting Kids’ Data Harder
An amendment added to a major education bill Wednesday would make it harder for marketers to obtain data about schoolchildren. The measure would require
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Web Privacy Ratings Questioned
A report rating 30,000 Web sites’ privacy policies has found that sites are improving in their privacy practices. But the San Diego-based group, Eponymous.com,
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Experian Customer Data Withheld By Subscribers
Experian, Orange, CA, will implement a data usage policy that requires subscribers, who have not been reporting complete customer account information
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Forrester Predicts Massive Shakeout in Dot-Com Retailers
The electronic retailing industry will undergo the first phase of a three-part shakeout before the year is over, according to a new report from Forrester
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Forrester Establishes Affiliate Network To Market Its Research
Forrester Research Inc, Cambridge, MA, has launched an affiliate network to promote the sale of Forrester’s Internet research products. The company expects
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1-800-Flowers.com Launches Spanish-Language Site
1-800-Flowers.com, Westbury, NY, has launched 1-800-Lasflores.com, a flower and gift Web site with content entirely in Spanish. The site is located at
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Service Surveys Site Shoppers
Active Research, Burlingame, CA, has released ActiveFlash, a survey mechanism that queries consumers as they browse the Internet.ActiveFlash enables marketers
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FreeShop Debuts Travel Web Site
A new travel planning Web site Desteo.com (http://www.desteo.com) has been started up by FreeShop.com Inc., Seattle.Desteo offers a database of vacation
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Live From Miami: Brooklyn Union E-BRC Brings in Leads
After energy marketer Brooklyn Union launched a Web site dedicated to the online business reply card — an emerging e-marketing tool — responses via
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Quaker Enters Functional Foods
Oatmeal’s healthy plot has thickened. Makers of the miraculous mush – “Oatmeal helps reduce cholesterol,” its familiar cylindrical package boasts – Quaker