Search Results for: research

Two class actions lawsuits, alleging improper dissemination of customer data, have been filed against Toys R Us Inc.Finkelstein, Thompson & Loughran,

Yesmail.com and Internet watchdog group Mail Abuse Prevention System LLC, reached an agreement yesterday on standards and safeguards for e-mail marketing

Consumers of major appliances are getting a little crazy. According to market research firm NPD Intelect, buyers of “white goods” (washers, dryers, refrigerators,

Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific

Even independent industry consolidators aren’t immune to acquisition: Chicago-based Lighthouse Global Network, Inc., last month was acquired by U.K. advertising

All right class, take your seats. Today we are going to explore one of the more elusive issues in promotion development. Raise your hand if you believe

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

OK, so you probably won’t be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never

Pier 1 knows they’re lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.

The 2000-2001 school year could be a cram year for marketers. Proposed changes to the Elementary and Secondary Education Act (ESEA) would restrict marketing