Search Results for: research
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A Different Kind of E-marketing
What is the difference between an opinion and a substantive comment? You don’t know either?
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Learning from the Best
P&G’s ‘marketing services’ unit christened as Emmperative.
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*2001 Annual Report Introduction: Proceed With Caution
A Cautionary Tale: Promotion spending rises 8.1 percent in 2000, as the market goes iffy.
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CRM Costs to Top $130 Million in Three Years
The costs for building customer relationship management systems are expected to rise to $130 million over the next three years, said a new Report by Forrester Research, Inc
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Agencies
Frank Johnson: The Johnson Box Letter
THE JOHNSON BOX IN ACTION This letter contains – one rare picture of a vanished American, – the story of an extraordinary magazine, – some words of amplification
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Research: Reaching Beyond Scanners
Web mining fuels 9.0 percent rise in spending.
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Live Event: Brew-Ha-Ha
Heineken throws a winning party for the Billboard Latin Music Awards.
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Xchange Cuts 15% of its Staff
Xchange Inc., Boston, has laid off 15% of its work staff, or roughly 72 employees, across its North American operations.