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Companies need to shift to customer-centric business models

The number of online returns by consumers in the United States is expected to reach 90 million in 2005 representing $5.8 billion dollars worth of goods.

Direct marketing technology company NextMark, Hanover, NH, has named Tim Falvey, vice president of sales. With the appointment, NextMark has opened a

Europeans are flocking to the Internet. More than one third of users in Germany the U.K. and France had come online in the last year and 20% in the last six months, said a study by AOL Europe and Roper Starch Worldwide. …

The cornerstone of Internet marketing–e-mail–is as popular as ever. Spending on e-mail marketing is projected to reach $2.1 billion by the end of 2001.

Serenade Catalog Buyers Estee Marketing Group Inc. now manages this file of 22,381 last-12-month buyers from the Time-Life-published catalog. Serenade

Promotion activity rises as overall spending slips 1.6 percent.

Hyundai uses ABC for a virtual test drive.

The need for results sends P-O-P spending up 18.1 percent.

True North acquisition extends Interpublic’s dominance in the promotion market.