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Like any business, the licensing industry goes through its share of growth spurts, both long-term and short-term. While some categories have quick-fix

Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce

Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future

Thank goodness orders are booked so far in advance. Otherwise, specialty printers would have fared far worse than they did in 2001, when promotion spending

Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the

Cisco Systems has abandoned postal mail in favor of e-mail in its marketing of a big-ticket networking system, saving money in the process. The effort

MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

YOU’VE READ THE ARTICLES. You’ve attended the trade shows. You’ve done your homework. And it’s become clear: Your company needs to use customer relationship

NO ONE WANTS TO SPEND a huge part of their vacation waiting in line for tickets, or trying to arrange a tour in a country where they don’t speak the native