Search Results for: research

Robert Balzer, president of REB Associates, named president and chairman of the Promotion Marketing Association, New York City, for a one-year term. Elsewhere,

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Here are two truths about trend-spotting: It’s not rocket science. And everyone should do it. You have to look a little further ahead to stay in business,

CONSOLIDATION CONCERNS In a story entitled Moving Targets (May PROMO), you report that while the in-store services sector increased 3.9 percent, Growth

More magazine’s new direct mail creative doubles response MORE Meredith Corp.’s magazine for women over 40 has, like many ladies today, finally become

BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they’re beginning to cozy up to electronic interaction.

CUSTOMER SEGMENTATION has always been about dividing and conquering. By breaking customers into groups that differ in behavioral, demographic or other

Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store

Market research company, BAIGlobal Inc., Tarrytown, NY, has named Robert Skolnick, president and CEO. Skolnick, formerly executive vice president of the

CataList version 2.3: the latest version of an advanced prospect list research tool that saves customers time and money by eliminating administrative