Search Results for: research

A new service has launched for list managers. Direct Marketing Information Online (DMIO), Palm Beach, FL, is a data card transmission service for list

Sears, Roebuck and Co., Hoffman Estates, IL, has added a research feature on sears.com. The new feature lets visitors research tires and batteries. They

BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

THIRST QUENCHING PepsiCo., Purchase, NY, got the green light from the Federal Trade Commission to complete its $13.4 billion acquisition of Quaker Oats,

The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

U.S. should stick with opt-out. BY DOUGLAS WOOD The European Union recently debated whether or not to regulate commercial e-mail. Before our own Congress

According to the 2000 Census, there are 32.8 million Latinos residing in the U.S., which means that one out of eight people (or 12 percent) is of Hispanic

SLOs are moving pretty fast these days. Once mainly fodder for the cereal aisle, self-liquidating offers have cooled their heels a bit in the land of

The African-American middle class is growing bigger and more prosperous. Research shows the still-wide economic gap between black and white consumers

FOUR RISING STARS in the list business received the Ron Davis Young List Professional Award at List Vision 2001. They are Jan Corliss, assistant account