Search Results for: research

Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom’s original character: Walt Disney himself. The 100

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,

Last week’s terrorist acts and the uncertainty that followed will cause overall mail response rates to plummet, predicts Andrew Davidson, vice president of competitive tracking services at Tarrytown, NY-based market research firm BAIGlobal.

In a multimillion-dollar campaign, Rodale unveils Organic Style People who care about the environment but also want to enjoy it are the target audience

Some readers may think the following item is a clever example of market research on the part of the cartoon South Park. Others may think it’s all wet.

American Greetings Corp., which popularized e-mail greeting cards, plans to buy rival Bluemountain.com for $35 million in cash. The purchase comes just

Aegis Communications Group Inc., Irving, TX, opened a 60,000-square-foot customer service center in Rocky Mount, NC in early August. The facility has

HealthInfo and its sister division, Generations Publishing, have joined with two other companies to create a direct marketing group called HealthInfo Direct.

Hispanics are expected to comprise 14% of the U.S. population by 2006 and have buying power of $300 billion. More than one third of married Hispanics