Search Results for: research

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is in a state of decline or is simply settling back into a period of more realistic growth is a moot point, right? Because the promotion industry has always been recession-proof.

Reaching Beyond Scanners Web mining fuels 9.0 percent rise in spending. Promotion-related research grew 9.0 percent to $1.46 billion in 2000, according

Go to Coupons Listings >> Nowhere to Go But Up Consolidation took its toll as coupon spending slid in 2000. As the economy continues to stumble and marketing

CP Comunicacion Proximity’s “It’s a Crime” took top honors in the DMA’s International ECHO Awards, presented last night at the 84th DMA Annual Conference

On Solid Ground The need for results sends P-O-P soending up 18.1 percent. Point-of-purchase advertising is making a big comeback. Not in terms of spending,

If you couldn’t make it to PROMO Expo in person, here are 40 ideas taken from sessions that may help at the next brainstorming session. 1-Do a store check

Electric Mobility Sweeps Nos Impulse Media, a division of RMI Direct Marketing, has been named manager of the Electric Mobility sweeps file. It lists

Even if some donors are afraid to open their mailbox, nonprofits must keep mailing to fill coffers weakened by post Sept. 11 drop-offs.

Total U.S. online spending decreased slightly to $3.97 billion last month from $4 billion in August while the number of households shopping online increased

Direct Media Inc., Greenwich, CT, has merged with Paradysz Matera in New York.