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Turner Broadcasting System, New York City, named Mark Lazarus president of Turner Entertainment Group Sales and Marketing. Entertainment Publications,

What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald’s). From

At $55,521, they have the highest annual per-capita income of any U.S. demographic (besting whites by $10,000 and almost doubling the next most affluent

Jennifer Cacioppo named senior vp-group account director at Frankel, Chicago, to oversee the agency’s McDonald’s business. Centra Marketing and Communications,

Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

Mypoints.com, Netflix.com, Half.com were the top gainers in average daily visitors among Internet sites for the week ending Dec. 16, the last one for

Heartsong Presents Book Club Buyers These 37,888 book club members read four wholesome romance novels each month, each containing plots centered around

DoubleClick Inc. has named three to its executive team. David Rosenblatt has been appointed as president. He was formerly the president of technology,

The U.S. online advertising market will reach $18.8 billion by 2005, ,up from $7.9 billion in 2001, according to market research firm Gartner Inc. The

Best Buy’s new marketing mantra? Make every promotion bigger and better than the last.By Dan Hanover, Managing Editor