Search Results for: research

Tough economic times didn’t dim the caliber of entries for this year’s PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic

Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are

The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

Frost & Sullivan Goes to MetaResponse MetaResponse Group has been named to manage the Frost & Sullivan lists. The files include more than 400,000 U.S.

On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic

For some years now, DIRECT has invited its readers Inside The DMA. This year, we are especially delighted to have this opportunity. After all, 2002 has

Anyone looking at the hefty slate of new business-to-business initiatives the DMA has cooking might think the association was making a calculated play

Oct. 3, 2002 The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information

Kevin Noonan is the new executive director of the Association for Interactive Marketing (AIM), the Direct Marketing Association will announce on Thursday.

Re: Loose Cannon: Your Tax Dollars Subsidize Bad Airline CRM (DIRECT Newsline, Oct. 27, 2002) Bravo! My involuntary handouts to the nation’s air carriers,