Search Results for: research

It has taken Gary Reynolds 20 years to get exactly where he used to be. The promotion industry has spent those two decades evolving to a point Reynolds’

The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny

Like any business, the licensing industry goes through its share of growth spurts, both long-term and short-term. While some categories have quick-fix

Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce

Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future

Thank goodness orders are booked so far in advance. Otherwise, specialty printers would have fared far worse than they did in 2001, when promotion spending

Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the