Search Results for: research

IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People

Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from

The U.S. Postal Service assigned its reported $136 million marketing account to three Interpublic Group of Cos. siblings: DraftWorldwide, Chicago, Campbell-Ewald,

iVillage Inc., in response to feedback from its visitors, plans to eliminate pop-up advertisements on its network of sites by the end of the third quarter

Federated Stores Retail Credit Card Buyers Enhanced Lake Group Media Inc. has won the management of this 2.6-name list of May hotline buyers sourced from

Yahoo, the Web portal and marketing company, is rolling out two new offerings. One will allow marketers to identify consumers with high propensity to

People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file. The last-12-month buyers file has 124,733

Marketing Information Network (MIN), an online data research tool for the list brokerage community, pulled Wednesday a list of magazine subscribers from its system after receiving numerous complaints that the file was not legitimate.