Search Results for: research

  • Hiring Freezes on the Rise in DM Industry

    One third of all companies are reporting hiring freezes, up from 26% last quarter, according to a study of hiring practices in the direct marketing industry.

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  • DIRECT Listline

    Tax CD-ROM Buyers This file has been updated, and now contains 36,465 individuals that have used Research Institute of America

  • FTC SETTLES STUDENT DATA DISPUTE

    The Federal Trade Commission settled charges against two companies that sold high-school student data to marketers, even though the firms told consumers

  • DIRECT Listline

    NationsBest Do-it-Yourself Female Decorators These are 7.8 million women who like to shop with decorating in mind. They have household incomes of $50,000+.

  • Harvest Time Is Holiday Time for Harry and David

    For premium fruit cataloger Harry and David, late July and early August are spent gearing up not only for the harvest bounty, but also for the very beginning of an extended holiday season. As with prior late summer books, this year’s “Harvest Festival” catalogs feature the imperative “Keep this catalog throughout the holidays.”

  • American Student List Settles Charges With FTC

    The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information for direct

  • New Products

    Vertis has launched an enhanced version of its Media Research & Planning System. The software is now Web based, and allows users to integrate the solution

  • Run of the Mills

    It’s been nearly a year since General Mills closed the biggest takeover in its 74-year history. Once the drawn-out deal with Pillsbury was final, the

  • Spies in the Kitchen

    I’m in the middle of Times Square, America’s mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive

  • Unemployed in 2002

    April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace