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With an era of organic cost cutting nearing an end, companies will turn to each other as they explore new ways of creating efficiencies, according to

Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according

Cariocas, Inc., was granted $5.25 million in second-round funding from New Enterprise Associates (NEA) and Odyssey, both current investors, as well as

The U.S. Postal Service is launching a direct marketing campaign to promote Priority Mail to small businesses on Mon. Feb. 17. Direct response TV, print

American List Counsel has been named to manage a new file of donors to the Christopher Reeve Paralysis Foundation. Reeve, paralyzed in an equestrian accident

THEY DID MORE THAN RUIN their own names in the past two years. As greed and mismanagement sent the likes of Enron, Adelphia and other giants plummeting

It’s been six weeks since I arrived at PROMO. The first week, the January issue was in the final stages of editing. While I scrambled to figure out the

Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.

When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio

Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience