Search Results for: research
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H&R Block Accused of Using Taxpayer Info
Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market
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Mokrynski Wins Christopher Reeve Foundation File
Mokrynski & Associates Inc. has been tapped to manage the Christopher Reeve Paralysis Foundation file. More than 250,000 people have donated to CRPF in
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Scientists Use Online Along With Paper Catalogs: Study
Scientists prefer online catalogs to search for and order products they need for their labs. But 70% of them still want to receive a print catalog, even
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Draft Chicago Hires Two Senior VPs
Draftworldwide Chicago has hired two senior vice president, group account directors. Philip Loftus, 40, will be in charge of the Masterfoods account responsible
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Tasty Baking Spends $2 Million To Promote Tastykake
After more than a decade of next to nil advertising, Tasty Baking Co. has hired an ad agency and plans to roll out with a major integrated campaign over
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Telemarketing Guru Lee Van Vechten Dies
Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices
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DraftWorldwide Names Two Senior VPs
DraftWorldwide Chicago has hired Matthew Wise and Philip Loftus as senior vice presidents and group account directors. Wise was previously general manager
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Agencies
How Consumer Attitudes Can Make or Break a DM Campaign
The biggest challenge in building a brand’s appeal isn’t how to attract consumers for whom brandings have no cachet; that answer is obvious. Instead,
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DMA: E-Commerce Overblown, and Shouldn’t be Taxed
The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state
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Amdocs Acquires Xchange for $5.1 Million in Bankruptcy Auction
Amdocs Ltd has acquired the assets of Xchange, formerly Exchange Applications Inc. The purchase price was $5.1 million, according to Eric Schmitt, a senior