Search Results for: research

A recent poll shows most kids think they are healthy eaters and aren’t sure what to make of all the fuss over America’s expanding waistline. But don’t

Demographically and geographically, potential targets may appear similar. But purchases often are made from the emotional part of the wallet, according

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

J. Jill has put a new face on its Spring 2004 edition–a face that’s unabashedly a little less youthful than catalogs past. This older woman with long, flowing gray hair conveys creativity, comfort and relaxed confidence.

Do retailers get it? Do they know how to build relationships and brand in a multichannel environment? Jeffrey P. Kleinfelter, senior research analyst

In consumers’ minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for

THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering

[Our January issues got cheers for our new event marketing research and jeers for a story on mall-based pet stores opened by Woof & Co. and supplied by

When Kevin Whorton took over as director of DR fundraising for Catholic Relief Services (CRS) two years ago, he had a strange idea: Why not run the operation,

The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.