Search Results for: research

DraftWorldwide New York has named Thomas E. White senior vice president, account director. Most recently, White served as COO for Third Age, Inc, an online

U.S. consumers spent $700 million to purchase prescription drugs from foreign online pharmacies–including Canadian ones–in 2002, less than 0.4% of the

The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior

Michael G. Bechtol has been promoted to president and chief operating officer of Catalina Marketing Corp. Bechtol’s duties within this newly created role

DoubleClick Inc., New York, generated $60.1 million in revenue during first quarter 2003, down from $83.7 million a year earlier. Much of the decline

Dairy farmers must pay checkoff fees to fund ads and promos run by Dairy Management Inc. (DMI), a federal judge ruled late last month. A Pennsylvania

Synovate, a market research company based in London, has assumed full ownership of Viewscast, a firm that specializes in call center satisfaction monitoring.

Keebler’s Wheatables crackers this month breaks a campaign with the Susan G. Komen Breast Cancer Foundation aimed to get women to talk about breast cancer.

Market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup. The UK-based company,

JMXI, Inc., the Internet research and measurement services firm most recently known as Jupiter Media Metrix, is going out of business. The company will