Search Results for: research

It’s nearly a decade since Alison Glander founded Global Sales Development, a consultancy to radio stations. Since 1994, the company has been acquired,

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

CRM software is expensive. CRM software demands a learning curve. CRM software requires a team of technicians, both for installation and for operation.

MORE SERVICE WOES Loved the Op-ed (Pushing the Envelope, May 1). I was amazed at how little service was available at some retailers, too. After one baby

This isn’t another Chicken Little story. I won’t tell you that the privacy sky is falling. That we will be regulated, consumers won’t trust us and our

A new study paints customer relationship management as sort of a corporate stepchild: It’s there, but it’s not necessarily loved, according to a study

American Index-College Graduates Compiled Solutions has won the management of this file of nearly 17.4 million college graduates in the U.S. It is put

Direct-to-Consumer prescription advertising is working as well for the prescription drug market as it has been for the consumer packaged goods industry,

The Association for Interactive Marketing’s has named Amanda G. Watlington, director of research at iProspect and Heather Lloyd-Martin, president of SuccessWorks,

Booklist This American Library Association publication now boasts 19,693 subscribers, most of whom are library personnel. They have decision making power