Search Results for: research

  • Gays are More High-Tech Than Straights: Forrester

    Want to reach online-savvy consumers? Target gay men and lesbians, according to Forrester Research Inc. A new Forrester survey shows that 80% of gay men

  • Older and Wealthier Consumers Most Likely to Sign Up for DNC List: Survey

    While half of all consumers will sign up for the new federal do not call list, 56% of those age 55+ and 63% with household incomes in excess of $60,000

  • PMA Names Committee and Board Members

    The Promotion Marketing Association, Inc. has named Mickey Jardon as its CEO and chairman of the board for the one-year term effective July 1. Jardon

  • More People Using Net, Online Sales Flat: Conference Board

    More people are using the Internet, and more are doing so on a daily basis, according to The Consumer Internet Barometer. But while the overall levels

  • Acquisitions

    INTERPUBLIC SELLS NFO RESEARCH In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider

  • Squeeze Play

    The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That’s happening on its own.

  • Measuring a Course

    In the 17th century, the British Navy commenced a domination of the world’s oceans that was to last nearly 300 years. But one thing held it back: navigation

  • What Were They Thinking?

    To take a quick humor break from your busy day, just click on Web sites like newsoftheweird.com or Yahoo’s Oddly Enough news page. You’ll find stories

  • Executive Privilege

    When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime

  • Natural Selection

    THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use