Search Results for: research

NEW LISTS American Cheerleader Junior The American Cheerleader Junior file is the newest addition to a portfolio of lists owned by Lifestyle Ventures

It was almost anti-climactic. But the Federal Communications Commission, after months of anticipation, announced plans June 26 for a national-do-not-call

7/10 IN A PACKED JOINT HEARING July 9, members of two House subcommittees listened to testimony from experts on all sides of the spam issue, including

Most financial services customers are cautious when making buying decisions and prefer to deal with established companies. Almost two-thirds use the Internet

So what have we here this issue? Advertising by committee strikes again! The committee in my imagination, in this case, is that of Hewlett-Packard Co.

FINDING IT ONLINE While the letter from Ash regarding search engine optimization techniques (Direct, June) was flawed in its research and assessment of

Anti-smoking ads from the American Legacy Foundation target teens in movie theatres this summer. The latest flight of the “truth” campaign broke July

Brown-Forman Beverages named Mark McCallum chief marketing officer for the company’s spirits brands, including Jack Daniel’s, Southern Comfort, Finlandia,

Attractive odds for winning an instant-win game can contribute to overall concept appeal. But high participation may come at too high a cost. A client

PRIMEDIA Business Magazines & Media has launched Chief Marketer, a weekly e-newsletter for senior-level corporate management and marketing executives.