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For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The

We need you to do more with less. Maybe no CEO ever says those actual words to his or her managers, but the message is nevertheless being heard in conference

A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship. The basketball aficionados at your

Will all 60 million phone numbers the FTC and FCC expect to register on the new federal do-not-call list be lost to marketers? There are two answers,

Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to

Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier

Mediamark Research Inc. will survey Hispanic/Latino consumers using Spanish-speaking interviewers for the first time. The New York-based research firm

Information Security Magazine Direct Media Inc. has been named as list manager of the Information Security magazine subscriber list, effective Aug. 15.

Retired.com Now available from Fasano and Associates is the Retired.com list of online community members at their postal addresses. The 1.1 registrants