Search Results for: research
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Past the pedestal
So Conan O’Brien, Johnny Knoxville and Hugh Hefner walk into a barand every young guy in the place stops staring at the Coors Twins and comes over to
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New Landscape in St. Louis
It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and
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Agencies
Park Surveyors
Nearly 1 million amusement park customers agree: They want Tom Cruise, SpongeBob SquarePants and the occasional free hot dog if they’re going to keep
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Lake Group Manages TheStreet.com Files
Lake Group Media Inc., has been tapped to manage the postal and e-mail files for TheStreet.com, starting Dec. 1. There are 1 million opt-in e-mail and
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Agencies
Beyond Offers and Savings Emotion
Seriously competitive tactics, generally in the form of offers, virtually tumbled from the pages of the fall/holiday catalog assortment. But did the featured
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Agencies
Why Isn’t Shopping More Enjoyable?
Lately, fewer consumers find shopping to be enjoyable enough that they’re willing to make time to browse. From 2000 to 2003, those who like to shop have
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After a Long Stretch, Cotton, Inc. Switches Ad Agencies
After a 31-year run with Ogilvy & Mather, Cotton, Inc. has selected DDB Worldwide as its new advertising agency after a three-month review. Spending will
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News Briefs
CLEAR CHANNEL ENTERTAINMENT: New York City, promoted Ginger Kraus and Jill Vogel to VPs-national sales and marketing in New York City and Washington,
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Live from ECMOD: More Similarities Than Differences
(Catalog Age) Direct marketing in the U.S. is more similar to marketing in the U.K. and the rest of Europe than it is different. That’s the conclusion
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Live from ECMOD: Search, Yes; Call Center, No
(Catalog Age) How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily,