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Target Corp. plans to phase out its “smart card” technology this summer due to limited shopper use less than three years after it was introduced. The

During an early February flight, American Airlines passengers were riled when, out of the blue, the pilot’s voice came over the intercom, suggesting that

Procter & Gamble Co. has asked rival Frito-Lay to pull TV and print advertising that says consumers prefer Frito’s Stax crisps to P&G’s Pringles. P&G

A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

Procter & Gamble Co. has asked rival Frito-Lay to pull TV and print advertising that says consumers prefer Frito’s Stax crisps to P&G’s Pringles. P&G

DoubleClick Inc. has acquired SmartPath Inc., a firm that provides marketing resource management software. Financial terms of the all-cash deal were not

Claudio Marcus, formerly research vice president and area leader for Gartner, has joined Visible World, a New York-based firm that produces customized

It’s growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It’s growing smart: Stores are built in

J. Brown/LMC Group and food broker Crossmark were already hard at work when they merged in January. The firms now operating together as The J. Brown Agency