Search Results for: research
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FDA to Define Low-Carb for Food Labels
The Food & Drug Administration will define low carb and reduced carb, and issue guidelines for food labeling as early as this summer. Grocery store shelves
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FDA to Define Low-Carb for Food Labels
The Food & Drug Administration will define low carb and reduced carb, and issue guidelines for food labeling as early as this summer. Grocery store shelves
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E-mail Marketing Spending to Jump to $6.1 Billion by 2008: Report
Spending on e-mail marketing in the United States will rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from JupiterResearch.
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Live From the Gartner CRM Summit: Potential High, But Practice Lags, for Financial Firm Analytics
Financial service marketers are traditionally very sophisticated direct marketers, being among the first to embrace life-stage and trigger-based marketing.
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Live from the Gartner CRM Summit: Strange Tales of Disparate Data
The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and
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Agencies
DIRECT listline
NEW LISTS TechTarget IT Research Panel This is an e-mail list of 70,000 active participants in the TechTarget IT research panel. These enterprise information
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Live from the Gartner CRM Summit: Consultant Predicts Privacy Enron
Get ready, it’s coming: Sometime over the next two years, a major U.S. company is going to do something so bad that it will make all prior privacy scandals
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Agencies
Looking Ahead, Looking Smart
The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic
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Pepsi First to Debut Mid-Calorie Cola
As expected, Pepsi-Cola has launched a mid-calorie version of its original cola. Pepsi’s new mid-calorie cola, Pepsi Edge The new soft drink, Pepsi Edge,
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Pepsi First to Debut Mid-Calorie Cola
As expected, Pepsi-Cola has launched a mid-calorie version of its original cola. The new soft drink, Pepsi Edge, rolls out late this summer. It contains